Texas A&M officials will likely have no trouble persuading Aggies to participate in a nationwide event on Friday.
Wearing maroon and white, after all, comes naturally to the Aggie family.
College Colors Day, in which everyone is encouraged to wear apparel representing their favorite university, is aimed at bringing attention to the experiences and traditions of colleges across the nation, organizers of the campaign said.
Jason Cook, a Texas A&M System spokesman, said it will be the second year A&M officials have encouraged Aggies to participate.
Since the Aggie spirit lives strong every day, Cook said, he's anticipating a lot of fans to show support across the nation.
"We know that Aggies have tremendous pride in the institution, and we're working to maroon-out communities across the state and nation," he said.
Local officials have been in touch with the A&M Association of Former Students to ask for help in promoting the day around the globe, Cook said.
Social media sites are being used to spread the word as well, he said.
On the Texas A&M College Colors Day Facebook page, as of Wednesday night, more than 3,580 people had indicated they would be sporting maroon and white on Friday. Aggies from various places -- such as Dallas, Michigan and even Hawaii -- left comments on the site stating they would be proudly displaying the Aggie colors from their location.
Cook said the event is a good way to kick off the school year and football season and helps to foster friendly rivalries between campuses and co-workers.
A lot of people will be bringing their Aggie Spirit into their place of work, he said.
"I've lived in other parts of the country and seen some of the different rivalries that exist," he said. "It's pretty neat to bring those rivalries into the workplace and have some fun on a Friday."
The Bryan and College Station city councils offered their support by passing resolutions endorsing the event.
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