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Interactivity in TV rising - The Eagle: Archives

Interactivity in TV rising

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Posted: Friday, May 4, 2012 12:00 am

NEW YORK -- As a kid, I dreamed of having a telephone that was plugged into my family's TV and would let me ring up whoever I was watching. With this special phone, I could reach my favorite TV stars, introduce myself and talk to them about their shows.

It would've been so great. But I always knew it was an impossible dream.

Flash forward a few decades. On a Thursday night last month, Kerry Washington, the star of such films as Ray and The Last King of Scotland, was live-tweeting answers to questions tweeted from viewers as they watched the premiere of her new ABC series, Scandal.

Washington was at her mother's New York apartment, where family and friends were gathered for a viewing party in her honor.

"But I hate watching myself," she says. "So while the show was on, I was buried in my laptop tweeting. It was fun."

Then, too excited about her new show to sleep, she logged back on to Twitter a couple of hours later to chat with Scandal viewers tuning into the West Coast feed.

The act of watching TV has no doubt gone through epic transformations.

Remember when TV shows were locked in place by broadcasters, cemented on each station's grid in take-it-or-leave-it formation? Well, maybe you don't. It's been a generation since the first affordable home VCRs let viewers store and time-shift their favorite programs, putting made-to-order scheduling in each viewer's hands.

Here's another one: Remember when you needed a TV to watch TV? It was only in recent years that TV content escaped the physical constraints of what we call a TV. You now can opt for watching "television" on a PC screen or even newfangled devices such as an iPad, iPhone or Kindle Fire.

Now, in the latest quantum leap, those alternative outlets are converging with the TV for a multi-screen experience.

A new book, Social TV, speaks of "a rediscovery of TV as a NEW medium." According to authors Mike Proulx and Stacey Shepatin, "We now live in a world where television has symbiotically become one with the Web, social media and mobile."

No more can TV-watching be contained by the TV or any other gadget. A companion screen -- be it computer, tablet or smartphone -- has been brought into the act. Never again need TV be experienced as TV alone.

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