Nearly half the population of the small town of Cranfills Gap will spend a week in Las Vegas, staying in fancy hotels and seeing glitzy shows -- all for free.
The catch? The Texans will be followed around by video cameras the entire time.
Las Vegas tourism officials decided to fly the town's residents to the city as part of an advertising campaign encouraging middle Americans to visit the desert playground.
The trip will be a new experience for many from the small farming and ranching town, which has one gas station, one bank and a few other businesses.
"It'll give people an opportunity to go somewhere they wouldn't have had a chance to go to normally," the town's mayor said.
-- Region, A7