Published Tuesday, September 07, 2010 8:50 AM

Using Che Guevara image riles some Cuban Americans

Associated Press

WEST PALM BEACH, Fla. -- Some Cuban Americans in south Florida are upset to see a picture of revolutionary Che Guevara promoting an irreverent car race.

The "24 Horas de Cuba del Norte" -- or 24 Hours of Cuba of the North -- is part of a national circuit of farcical auto races called 24 Hours of LeMons. Drivers spend less than $500 and race junk cars decorated like Halloween floats.

Other races in the circuit have names like "The Can't Get Bayou" in New Orleans and "The Rod Blagojevich Never-Say-Die 500" in Chicago.

But the use of Cuban revolutionary Guevara's image in the Dec. 30-31 race's logo crosses the line for some native Cubans. Critics say it's like using Ku Klux Klan imagery to advertise in the South.

Race organizers say they don't plan to change the campaign.

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