There are several local iconic landmarks that have special significance to Aggies -- Kyle Field, the Memorial Student Center and The Dixie Chicken among them -- and with the permanent addition of the "Hullabaloo strips" on George Bush Drive, Texas A&M System officials said they hope they've added a new one.
Associate Vice Chancellor John Barton said it is the system's hope that the rumble strips, which mimic the cadence heard in the Aggie War Hymn, will be a must-visit attraction from every Aggie who returns to College Station for a visit.
"We hope at some point this is like the Dixie Chicken -- people come to College Station and they've got to see the chancellor's Hullabaloo rumble strips," said Barton, who led the efforts to make the project a reality.
While the rumble strips add an additional dose of Texas A&M spirit to the road, Barton said they actually serve a dual purpose of safety as well.
Located on the stretch of road between the intersections of Penberthy Boulevard and Harvey Mitchell Parkway, Barton said the positioning of the rumble strips are intended to encourage drivers to slow down as they are approaching the light at Penberthy and accelerate at a slower pace once they have passed through it.
"This is safety project at its core," Barton said. "We wanted to put it in a place where it would be safe and appropriate for them to be driving at about 40 mph."
To achieve the best pacing of the cadence, he said drivers should be going at a speed of 35 to 40 mph with larger vehicles in the right-hand land and smaller vehicles in the left.
In the particular space where the rumble strips have been installed, Barton said the "benefit of putting them on this location is there is less traffic than we have on George Bush between Wellborn Road and Texas Avenue."
Nearly a year after the system first installed temporary road tabs to achieve the effect, Barton said officials -- Chancellor John Sharp in particular, who initiated the project -- are pleased to see the installation become more permanent with the blessing of the Texas Department of Transportation.
Barton said the $5,000 project -- which is expected to last around five to six years before needing to be replaced -- was paid for entirely by Sharp and carried out by traffic control company Area Wide Protective.
Should the rumble strips prove as popular as they are expecting, Barton said A&M officials are already considering other locations where the feature can be installed.
"We've talked about different places that we might put them down," Barton said. "Depending on how this goes and how it is received, we may consider other locations… The intent is to be fun and it's just a neat thing for us to do to show our Aggie spirit through something that's safety oriented."