Giving back to the Bryan-College Station community was second nature for William Fowler “Bubba” Moore Jr., and when he died in 2004, his friends and family carried on his legacy of generosity. 

The Bubba Moore Memorial Group Inc. was established in his name the same year the 54-year-old died of liver cancer. Moore had recently been diagnosed, but was self-employed as owner of TV Facts magazine and didn’t have health insurance. His friends and family joined together to raise money for his medical bills through various fundraisers. He died the same day as one of the scheduled benefits. 

Board members said the Memorial Group initially used its annual golf tournament fundraiser to provide financial support to people in need of medical assistance, but has since grown and provides funds to other nonprofit groups in the area as well. Memorial Group President Danielle Fifer said the organization has donated more than $800,000 to community groups since it was first established. 

Moore’s daughter Ashley Moore works closely with the Memorial Group, and is the vice chair on the board of directors. 

“For us to be able to carry on his name and be able to give back is amazing to see,” she said as she recalled her late father. 

Friends and family said Bubba Moore took an eccentric approach to charity. In one of his most well-known fundraisers, he lived in a Plexiglas house at Post Oak Mall for over a month in 2003. The effort raised more than $150,000 for Habitat for Humanity.

“He never met a stranger; he had the biggest smile and everybody loved him,” Ashley Moore said. “He cared about all people. He just loved everyone. He wanted to help — to make people laugh and make people smile.”

The Memorial Group has donated money to organizations across the community including Hospice Brazos Valley, Scotty’s House, Health for All and Still Creek Ranch. Recently, Fifer said the Memorial Group committed $45,000 to Twin City Mission to renovate its 24-hour emergency shelter Phoebe’s Home — a resource offered through Twin City Mission’s Domestic Violence Services program.  

Bubba Moore was involved in almost every nonprofit in the community, said Ron Crozier, Twin City Mission director of community relations and development.

“If Bubba was associated with it, you could rest assured that there was going to be a successful campaign,” Crozier said. “When Bubba passed, the Bubba Moore Memorial Group wanted to continue his legacy, and there probably is no better way to do that than have his name associated with all these different organizations that continue today to support our community. It’s as if Bubba has a hand in it still.” 

In addition to hosting its own golf tournament every year, the Bubba Moore Memorial Group has been the title event sponsor of Twin City Mission’s annual golf classic for about a decade, Crozier said. When the Memorial Group first started its golf tournament, Crozier said it modeled it after Twin City Mission’s golf classic and has now grown it to operate on a larger scale than Twin City Mission’s.

“If anybody in our community is looking for an organization to join, a great place to start is Bubba Moore Memorial Group,” Crozier said. “They are so volunteer-driven, just as Bubba was. They are so compassionate about our community, as Bubba was. If that is where you feel like you’re being led to, hitch your wagon up to their trail ride and enjoy the ride.”

The 16th annual Bubba Moore Memorial Group’s Golf Classic will be held at the Pebble Creek Country Club in College Station on Oct. 3. For more information, visit

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